Giorgio Armani And Kith Take Menswear Into The Agafay Desert

By Jessica Ye (Jessica Yap)

Giorgio Armani and Kith took their menswear collaboration into Morocco’s Agafay Desert for the third chapter of their partnership, presenting Dreams of the Dune at sunset on 9 October. Against the sun-baked landscape, the Fall/Winter 2026 collection brings together Armani’s fluid tailoring and Ronnie Fieg’s contemporary sportswear, with shearling jackets, suede sneakers and cashmere baseball caps among the highlights.

The colours move from black and deep blue through burnt brown and leather tones to sand, greige and icy white. Prints inspired by wind-shaped dunes carry the setting into the fabrics without making the collection feel overly themed.

Armani’s signature ease runs through the tailoring, from softened shoulders and relaxed jackets to wide trousers and cargo styles in virgin wool, cashmere and pure hemp natté. Graphic T-shirts, embroidered sweatshirts, cotton twill shirts and technical jersey add a more casual counterpoint.

Outerwear brings the textures into sharper focus. A belted shearling jacket, a two-tone lamb leather utility jacket and a lambskin suede blouson sit alongside aviator-inspired styles produced in very limited quantities. Plush shearling and supple leather give the pieces substance, while their relaxed proportions keep them in step with the collection’s softer tailoring.

Knitwear and separates offer a lighter alternative, including a reversible sweater blouson with stripes on the inside, a short-sleeve two-button sweater and a collarless cashmere blazer with matching trousers. Scarves, foulards, gloves and hats complete the wardrobe.

The footwear extends the collaboration beyond clothing. Giorgio Armani and Kith have joined forces with ASICS for the first time on the GEL-MAI 0.1, available in Quarry, with pigskin suede and hairy suede overlays, and Safari, combining pigskin suede with nubuck. Co-branding appears across the shoes, while the sockliners feature Dreams of the Dune artwork.

Kith’s longstanding partnership with Italian footwear label Diemme also enters the collection, with five boot styles ranging from the tobacco suede Ampezzo low-top to the shearling-lined Stefano. The New Tirol Wing features brogue detailing, while the Winchester Mid comes in dark brown nubuck and the Alpini combines leather, suede and shearling lining. All five styles have Vibram soles.

Headwear takes inspiration from American sportswear, with Kith and ’47 producing nine caps across three silhouettes: the fitted Franchise LS, adjustable Classic and SL Hitch. Italian wool, cashmere, lambskin leather and duck canvas give the familiar baseball cap a more luxurious treatment. The New York Yankees logo sits alongside Giorgio Armani embroidery and Ronnie Fieg for ’47 branding.

The cashmere cap is one of the more unexpected pieces in the collection, bringing a luxury material into a silhouette rooted in everyday sportswear. It captures the collaboration’s approach to familiar wardrobe staples: retain the original shape, then change the material and context.

Photographed by Casper Kofi in Marrakech, the campaign will be unveiled on 13 October, ahead of the collection’s global launch on 16 October 2026. The range will be available at selected Giorgio Armani stores, all Kith stores and online. The ASICS GEL-MAI 0.1 will be sold exclusively through Kith stores, Kith.com and the Kith app.

With Dreams of the Dune, Armani’s fluid tailoring meets Fieg’s sportswear sensibility, while ASICS, Diemme and ’47 bring distinct footwear and accessories into the mix. The desert sets the scene, but the collection’s appeal lies in how it brings together contrasting textures and familiar pieces without losing sight of the way men actually dress.